If you use emojis, you might remember a dramatic moment of deliberation between the classic smiley and the winky face or even fleeting remorse over choosing the peace sign over the fist bump. With customers adopting emoticons for everyday communication across channels, it’s no wonder that firms are leveraging this trend in their marketing campaigns. Here’s how to do it:
1. Promotion of the brand
Today’s brands will go to any length to positively impact their customers. It’s more crucial than ever for firms to stand out among competitors, whether through traditional marketing strategies, social tactics, or distinctive advertising. What good way to make a statement than with some of our favorite pint-sized images?
Bud Light and Burger King have utilized emojis to mark important occasions and product campaigns. Using emojis to make announcements or communicate without words is imaginative and memorable to huge audiences, as basic as the concept may seem. When customers see brands communicating with emojis, they are compelled to respond in kind, opening up a new line of contact that might otherwise be closed off by traditional communications. Don’t be surprised if you have hearty eyes and a smile on your face when you see your favorite brand.
2. Interaction with the audience
We know from personal experience that emojis, with their vibrant designs and large selection, bring a sense of fun to the forefront of our minds. Emojis frequently set the tone for friendly and familiar conversation, and forward-thinking marketers capitalize on this sentiment in their consumer connections.
Interactions with customers should be personalized and personal in any successful marketing strategy. Giving customers the power of choice is a huge marketing triumph, and emojis make it easier than ever. Customers have a tremendous ability to respond to brands creatively, for the good or the bad, with emojis on various devices ranging from favorite meals and moods to entertainment icons and brand pictures. Emojis provide a tone of casual communication that promises fun between the brand and the customer, which may be a leap of faith for brands wary of negative feedback.
3. Open and honest communication
Because customers have so much control over utilizing emoticons, employing them in brand-customer communication can be extremely personal. Some companies are taking benefit of this by turning specific emojis into brand identities. Domino’s has said the launch of a new tweet-to-order feature that would allow fans to tweet #EasyOrder to Domino’s and proceed with their food order straight on the social media platform. Is typing becoming too much for you? You can also tweet them with the pizza emoji, and they will respond with a direct message.
If emojis are already being used for direct marketing and brand advertising, it only seems sensible to use them for a good cause. The WWF, or World Wide Fund for Nature, just launched a fundraising drive that combines the power of emojis and Twitter. Followers can use the hashtag #EndangeredEmoji to tweet any of the 17 basic emojis that depict animals on the endangered species list. A small gift will be made to the WWF for each emoji tweeted.