Emoji are back! There’s a fair amount of commotion surrounding Google’s decision to endorse emojis. They were deactivated by Google in 2015, only to be revived a year later: Google says it will show emojis where relevant, useful and fun.

As these character types have become so popular, we wanted to know if they had any impact on SEO & amp; PPC and whether we should use it or not.

Today we want to find out why you should use emojis in your SEO and PPC strategy, and how it can help your business.

Emojis come in a piece of metadata, such as a rich snippet or title tag and they can also be included in a title ad in AdWords. And because they can be added, many websites are already using them. It turns out that if you search for a specific emoji, like “🍕delivery near me” or “💀💩l trailer” (Deadpool trailer) – which are actually used in billboards to promote a movie – or Google Search for a specific actor (Kristen 🔔, Kevin 🥓 and so on ) You can get accurate results as if you had searched using text.

Do Emojis Affect SEO?

Before you start diving into all the reasons why emojis are useful, you should know how they can impact SEO and PPC.

We can say without a doubt that emojis are very used by many people. Millennials love them and love them more than words. In a survey conducted by Harris Poll and commissioned by the GIF platform Tenor, 36% of millennials (ages 18 to 34) prefer gifs and emojis to have better communication about their thoughts and feelings than using words.

For the same purpose, a study by AdWeek reports that 92 percent of online consumers use emojis.

Illustrator, Andrey Smirni, created a compelling infographic based on facts to support the emoji community and demonstrate the dimensions of this function. Below you can see the cut part: