1. KNOW WHAT EMOJIS ARE AND WHAT THEY REPRESENT.
Britain designated emojis the fastest growing language of all time, with over 6 billion emojis transferred worldwide each day via smartphone applications. And as you can see from the plannings above, more and more emoticons are being brought into the marketplace.
Furthermore, on the occasion of World Emoji Day, Facebook noted that 60 million emoji are sent on the platform every day, with an average of 5 billion emoji sent daily via the Facebook Messenger app alone.
As a result, it’s more vital than ever to grasp what these emoticons mean. Understanding the meaning of emojis will assist you in sending targeted emojis that will engage and convert your audience into devoted consumers.
2. DEVELOP A MARKETING STRATEGY FOR EMOJI.
After you’ve figured out what each emoji means, you’ll need to plan out your emoji marketing strategy or how you’ll employ or include emojis into your marketing campaign.
While you already have a framework in place, having a well-defined strategy will help your marketing campaign function smoothly. It will also allow you to maintain uniformity across all channels. Consistency is critical to the success of your marketing campaigns, as you may already know.
3. USE EMOJIS TO GIVE YOUR MARKETING CAMPAIGNS A PERSONAL TOUCH.
Personalize your emoji marketing plan to use emojis to extend your brand voice. This will assist you in making your whole marketing plan more personalized. As you may know, personalization is a fantastic method to build bonds and long-term relationships with your clients.
As a result, make sure you employ emojis that are related to your business message and that you use them regularly.
It doesn’t have to be tough to figure out how often you use emojis. Test your campaign on social media, SMS messages, and other marketing channels as needed. This will assist you in determining the appropriate frequency for your campaign.
4. IMPLEMENT EMOJIS INTO YOUR SOCIAL MEDIA ACCOUNTS.
Because more people are using social media, it’s critical to include emoticons in all of your social media profiles and on the information you publish.
However, before you begin your emoji marketing campaign, make sure you have a plan in place for integrating emoji marketing into your social media content strategy.
Pro advice:
Find out what kinds of emojis your competitors use on each platform to enhance engagement with their audience because that’s essentially your target audience.
Identify the places on their profiles, headlines, and content where emoticons are used.
Determine which emojis your target audience enjoys using and compare your results to those of your competitors.
Make a point of studying and gathering this data to help you improve your marketing plan.
On your Instagram profile, here’s an example of where and how you can utilize emoticons. Emojis must be placed in the following areas:
Your resume
Calls-to-action
Body of the text
Your suggestions are welcome.
The Instagram profile of Bernadette Coleman, the CEO of Advice Local, as seen below.
Her emojis explain to her audience and potential clients who she is, what she does, and her accomplishments can be seen in her profile. She chose emojis that precisely express and convey her brand concept.
Emojis in your bio and content will support highlighting keywords and phrases your target audience is searching for regularly.
Do you know that Facebook now allows users to use emoticons to update their status on the platform? That’s right, you read it accurately. Emojis can now be used to update your Facebook status. This is fantastic because it will aid in increasing engagement and conversion.
But why is it the case? According to new research because emoji-containing Facebook posts received 57 percent more likes, 33 percent more comments, and 33 percent more shares. Twitter observed a 25 percent rise in engagement on the material using emojis, while Instagram saw a 50 percent increase in comments.
According to the data, adding emojis to your social media profiles will considerably enhance conversion and revenue.
5. INCLUDE EMOTICONS IN THE SUBJECT LINES OF YOUR EMAILS.
Emails opened on mobile devices increased by 53% in 2014, according to Litmus. Between 2011 and 2014, there was a 500 percent growth in just four years.
According to James Johnson’s post, emails using animated emojis experienced a 20 percent rise in open rates.
Rene Kulka’s follow-up research on Gmail’s animated emojis in email subject lines discovered a significant rise in open email rates, more email responses, and even more blog comments to emails that link to a website or blog.
To substantially enhance your email open rates, make sure to utilize relevant emojis in your subject lines.
6. DON’T USE EMOJIS TOO MUCH.
As you correctly stated, overuse of emoticons can send the wrong message and cost you money.
Chevrolet is a good example of a company that overused emoticons in its marketing effort. What was the outcome of their emoji marketing campaign? There will be no return on investment if there are losses.
Chevrolet sought to express its brand’s message to customers and prospects, but their use of several emojis, some of which were irrelevant, sent the wrong message. Their consumers and customers could not relate to their message, resulting in significant losses.
ARE YOU READY TO PARTICIPATE IN THE EMOJI MARKETING REVOLUTION?
Emojis can be found worldwide, on your smartphone, mobile devices, apps, and more. These icons allow us to convey messages in ways that would otherwise be impossible to do with a few words of prose.
There are many additional methods to include emoticons into your marketing strategies to help your company reach new heights. Start using the tips in this article right away to see a dramatic increase in the results of your marketing efforts.